Beats by Dr. Dre is a wildly successful line of premium consumer headphones, earphone and speakers. Formally established in 2008, Beats was the brainchild of legendary artist and producer, Dr. Dre, and Chairman of Interscope Geffen A&M Records, Jimmy Lovine. Rhythm was approached by Beats to produce a unique in-store kiosk application on an extremely tight deadline. And we rocked it.
The primary purpose behind the kiosk app was to collect consumer data allowing Beats to further engage with their customers. Upon visiting the Beats store in New York City, customers were enticed to interact with the touch-screen application and encouraged to join the Beats loyalty club. After completing a short form, customer data was captured and managed via Beats' Salesforce Marketing Cloud email and mobile marketing platform.
Immediately post data collection, a welcome email was triggered utilizing dynamic content to deliver the proper segmented messaging. The end result being an integrated solution that bridged the physical and digital world and provided a cost-effective means for Beats by Dr. Dre to nurture and engage with their fans and consumers.
The kiosk app proved to be a big hit and Beats continues to expand their customer base through the application. Ironically enough, to be successful this producer of audio products and equipment simply needed Rhythm.