Firehouse Subs
Scaling offline success online
With a mission to serve amazing subs and their communities, Firehouse Subs is a fan favorite, but needed to translate this to their digital sales. So, they turned to Rhythm to build a CRM strategy that could successfully push email engagement straight to their digital platforms.
- Category
- SaaS
- Model
- B2B/B2C
A frictionless experience
How could they turn email clicks into app and website visits—and seamlessly move them between channels and down the funnel?
Rethinking the messaging
We dug into their data, segmented their audience, and identified the best messaging approach to capture attention and drive action. We also gave their emails a fresh new look and feel—clean and inviting designs and punchy and approachable copy—to increase customer engagement.
Results worth savoring
With a cleaned-up email strategy, Firehouse saw a spike in its email open rates, clicks, and digital sales, helping the brand drive customer loyalty through repeat orders and increased order value.
- Increased Open Rates
- 26%
- Rise in New App Users
- 3%
- Abandoned Cart Conversion
- 78%