Sunsweet
Starting fresh
With a newly revamped site as fresh as its dried fruits, Sunsweet wanted to attract fresh eyes with its relaunch.
- Category
- Food and Beverage
- Model
- B2B, B2C
Growing awareness
Recognizing the challenge of growing brand awareness in the digital space, Sunsweet wanted to tap into paid media to target a focused market and create a ripple of interest that would lead to sales.
Selling to the right market
Rhythm rolled out Google Performance Max and Google Search campaigns to connect with health-conscious snack seekers and direct them to Sunsweet’s newly refreshed site. Additionally, we optimized their reach on Instacart using targeted advertising and optimized placements to get their products in front of high-intent shoppers.
A sweet success
Our paid media strategy brought a surge of relevant traffic to Sunsweet’s sweet new site, generating 570,000 clicks and 20,000 conversions. In addition, we generated fruitful results with our paid ads campaigns on Instacart—24 million impressions, a 37% brand sales increase, and 28K unit sales.
- Clicks
- 570K
- Impressions
- 24K
- Sales increase
- 37%