Fortrea
Revamped website design and experience
Fortrea is a leading CRO that enables life-changing innovations through clinical development. With a legacy of expertise and efficiency, Fortrea needed a website that mirrored these qualities while enhancing lead generation capabilities with a polished user experience. Rhythm got to work redesigning the look and feel of the website and reimagining site architecture to achieve superior sophistication and functionality.
- Category
- Contract Research Organization (CRO)
- Model
- B2B
Challenges in a crowded industry
In the highly competitive space of CRO, Fortrea needed a website that broke free from the sea of sameness and offered an experience tailored to each of its audiences. Their unique value proposition was getting lost in their site, making it difficult for Fortrea to showcase their expertise and differentiators. As an expert in their industry, Fortrea also needed to emphasize its robust library of content to earn trust and credibility.
Inspired by innovation
Rhythm began by restructuring the website, developing seamless navigation with content organized to mirror how users search for information. Our design team applied Fortrea’s branding in a whole new way, reinvigorating the site with a dynamic look and feel that reflects Fortrea’s advanced approach to CRO. As users flow through a page, they’ll be able to easily locate information with compelling copy that captures attention.
Paths for continued engagement
To ensure users have many opportunities to engage with and stay on the site, smartly placed interventions are regularly featured to direct readers to relevant content. This content lives in an intuitively organized insights page with a search function that makes finding information simple.
Your CRO of choice
All of these elements come together to create a refined yet exciting website with a seamless user experience that caters to each of Fortrea’s unique audiences. By highlighting their capabilities and expertise, we give potential buyers the confidence they’re choosing the right CRO.