WorldStrides
Setting a clear direction
WorldStrides had a lineup of hands-on, experiential programs for students but no coordinated strategy to get each audience segment on board. They turned to Rhythm to craft a multi-channel paid media approach for each, so the right message reached the right people at the right channel, at the perfect moment.
- Category
- Education
- Model
- B2C
Cluttered communications
A one-size-fits-all approach to marketing their numerous educational programs left their messaging scattered and their audiences confused.
A seamless journey to conversion
We designed multi-channel paid ad campaigns that captured the essence of each program. While every campaign was tailored to a specific audience, we made sure they stayed aligned, cohesive, and consistent across the board—on web, social, and paid search. Every campaign reached exactly who it needed to, delivering the right information through the right channels, and creating a seamless journey to conversion.
The final stop
Bringing coherence to the brand’s paid media strategy and 100+ ad campaigns later, we blew past every benchmark. Rhythm helped WorldStrides generate over 50 million ad impressions across channels, CTRs tripled on paid search, and WorldStrides’ cost-per-lead dropped by a surprising 40%.
- Ad Campaigns
- 100+
- Ad impressions
- >50M
- CPL Savings
- 40%