When Michelle Obama launched When We All Vote to drive civic action and voter engagement, she knew she needed a platform to match its purpose. Rhythm built the platform they needed and took it even further.
How can we make people stop scrolling and start thinking and taking action? We had to create a platform so bold it demanded attention.
We reimagined everything—a bold new look, a voice that connects, and messaging that educates without losing its edge and purpose. Modern, relatable, and user-centric, the user experience we crafted put people at the center while introducing scalable templates and advanced analytics to track the impact of WWAV’s efforts.
We built a platform that didn’t just deliver information–it delivered results. With easy access to resources and a loud, vibrant aesthetic, WWAV’s refreshed platform gave rise to a more connected, involved, and active electorate, from increased voter awareness to impressive event turnout in recruitment and fundraising activities.