When We All Vote

Fueling civic action with a bold, reimagined platform

A platform with a purpose

When Michelle Obama launched When We All Vote to drive civic action and voter engagement, she knew she needed a platform to match its purpose. Rhythm built the platform they needed and took it even further.

Category
Cause-based, Nonprofit
Model
B2C
When We All Vote Homepage
When We All Vote on mobile screens
When We All Vote logo

Breaking through the scroll

How can we make people stop scrolling and start thinking and taking action? We had to create a platform so bold it demanded attention.

When We All Vote website on tablet

Commanding attention and inspiring action

We reimagined everything—a bold new look, a voice that connects, and messaging that educates without losing its edge and purpose. Modern, relatable, and user-centric, the user experience we crafted put people at the center while introducing scalable templates and advanced analytics to track the impact of WWAV’s efforts.

When We All Vote Know Your Voting Rights
When We All Vote Your Vote
When We All Vote register to vote
When We All Vote civic cities
When We All Vote Varsity Just Vote
When We All Vote various website pages
When We All Vote website on 2 mobile phones
When We All Vote Know Your Voting Rights

Winning results

We built a platform that didn’t just deliver information–it delivered results. With easy access to resources and a loud, vibrant aesthetic, WWAV’s refreshed platform gave rise to a more connected, involved, and active electorate, from increased voter awareness to impressive event turnout in recruitment and fundraising activities.

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