Acura
Impact that transcends
Acura, a luxury performance car brand under Honda Motor Corporation, had a loyal audience locked into its emails but wanted a brand experience that stuck and transcended beyond engagement, enough to turn customers into advocates.
- Category
- Automotive
- Model
- B2C
Shifting from product-first comms
Sticking to product-focused messaging to engage its customers, Acura’s emails had become predictable, and staying on that path wouldn’t bring the new outcomes they hoped for. So the brand wanted to evolve its emails beyond the product-focused approach into something off-the-wall and ambitious yet personable and aspirational.
Enriching engagements
Rhythm shifted Acura’s messaging from product-focused to story-driven, creating email content that made customers feel personally invested in the brand and its products. Through data-driven insights and segmentation, we honed in on their audience and crafted messaging that was personable and inspiring rather than stiff and corporate. Apart from a sleek new look, we built a modular system that unlocked multiple storytelling opportunities that felt authentic and dynamic.
Cultivating trust
Acura’s revamped email strategy struck a chord with its audience, sending open rates to double and driving click-through rates to an impressive 47%. This project not only built engagement but also sparked brand loyalty, earning us the prestigious Premier Partner Award from American Honda Motors.
- Click Rate Increase
- 47%
- Open Rates
- x2