KARMA
Inspiring and engaging elite drivers
Karma crafts ultra-luxury electric vehicles that transcend the ordinary, creating unique driving experiences with powerful performance and trailblazing technology. To better connect with and nurture future Karma drivers, Rhythm set out to enhance the brand’s digital experience through key channels and platforms.
- Category
- Automotive
- Model
- B2C
Insight-driven design and ecosystem
Karma drivers are accustomed to best-in-class experiences and expect efficiency from the brands choose to support. To appeal to these drivers, Rhythm refined vehicle, configurator, and Shopify pages, creating a seamless experience from discovery to reservation. We also updated the site architecture to create harmony between different systems and components.
Capturing Karma’s spirit through communications
An in-depth audience analysis enabled us to gain perspective on Karma’s clientele while a brand audit provided insight into how to translate this vision into driver-facing communications. We developed a comprehensive social media playbook to guide the brand’s creative approach on preferred platforms.
Sophistication and innovation shining through
We brought cohesion to Karma’s communications visually and verbally, creating an online brand experience that embodies what the brand stands for and resonates with its target audience.