COREtec

Multi-channel approach to winning over audiences

Establishing COREtec as the top flooring choice

COREtec develops flooring solutions for real homes and real life with 100% waterproof, kidproof, and petproof LVP that’s as beautiful as it is functional. After refreshing the brand’s look and website, COREtec was ready to reconnect with its audiences to boost brand awareness, inspire engagement, and solidify its position as a top-tier flooring brand.

Category
Flooring Manufacturer
Model
B2B, B2C
COREtec Case Study transforming your space

Building the engagement from ground up

As a member of Shaw Industries, COREtec is in good company. However, the flooring industry is crowded with competitors monopolizing the space on audiences’ browsers and feeds. With a notoriously long sales cycle, COREtec needed to not only grab the attention of prospective buyers but keep it long enough to encourage meaningful engagements. 

COREtect Case Study building engagement from ground up

A layered solution

Leveraging a deep understanding of COREtec’s audiences, we developed a multi-channel approach to meet customers where they’re spending time online. Starting with detailed strategies for each effort, we employed paid media, CRM, organic social, and content development to create a cohesive experience to communicate differentiators and invite action.

COREtec Carousel 1
COREtec Carousel 2
COREtec Carousel 3
COREtec paid media examples
COREtect on mobile on sofa

Big gaps in paid media

In addition to audience-facing strategy and creative, Rhythm got to work behind the scenes to unify fragmented reporting across multi-channel efforts. COREtec was struggling to accurately attribute conversions across a complex sales cycle and needed to refine inconsistent data leading to inefficient media spend allocation.

COREtec thank you for choosing COREtec
COREtec kid and dog on floor
COREtect phone on sofa

The Results

Rhythm developed customer journey mapping and conversion path analysis to better understand how COREtec’s audience engages with the brand. We also created a comprehensive, multi-touch attribution solution integrating all marketing channels and a customized reporting framework to meet the client’s unique needs.

  • 50% more accurate new customer acquisition cost (compared to in-app media platform)

  • 33% better new customer attribution accuracy (compared to in-app)

Work With Us
Increased accuracy in customer acquisition cost
50%
Better customer attribution accuracy
33%

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