Avis Budget Group
Serving more than a good deal
Avis Budget Group (ABG), which has been in the game for 70 years with 11,000 locations worldwide, is a global giant in mobility solutions serving businesses and everyday consumers. More than frequent communication with their target audience through email, they wanted to generate more buzz and lasting impact with their campaigns.
- Category
- Transportation
- Model
- B2C, B2B
Messaging matters
ABG built strong relationships with its audiences over the years, consistently pushing out promo-driven emails to keep the business moving and the brand top-of-mind. But Rhythm took a more strategic approach with its email marketing to drive meaningful engagement.
Turning the key
Rhythm stepped in and segmented its audiences based on data and behavior patterns to create a more intentional and targeted email strategy. We also pivoted the brand’s messaging, turning promo-ridden updates into meaningful, travel-focused content that informed, entertained, and inspired. Aside from reworking its messaging, we also injected vitality into its visual design to appeal to ABG’s business and consumer audiences.
Driving impact
The data said it all: a 25% increase in open rates and a 35% rise in engagement. And we didn’t get there by chance—100+ tests over a year showed us the optimal combination of subject lines, send times, content, and CTAs.
- Increased Open Rates
- 25%
- Rise in Engagement
- 35%
- Tests Done
- 100+