NVISION Eye Centers is a leading provider of LASIK and cataract eye surgery throughout California, Nevada and Oregon. Their eye doctors are exceptional, their patient care is unrivaled and their technology is second-to-none. Their old web presence, on the other hand, was out of focus, obscure. In short, it was far from 20/20. Rhythm‘s visionary designers and developers went to work to design a new, mobile-first website.
The new NVISION site included vertical funnels that quickly guided prospects to information about specific eye conditions and procedures. Inside these funnels, all of the educational materials, promotional offers and calls-to-action were available in one place to help prospects easily find the answers they needed to make informed decisions. Geo-targeted location search also gave prospects the opportunity to learn about nearby centers through a detailed list of services and full staff biographies.