NVISION Eye Centers is a leading provider of LASIK and cataract eye surgery throughout California, Nevada and Oregon. Their eye doctors are exceptional, their patient care is unrivaled and their technology is second-to-none. Their old web presence, on the other hand, was out of focus, obscure. In short, it was far from 20/20. Rhythm‘s visionary designers and developers went to work to design a new, mobile-first website.
The new NVISION site included vertical funnels that quickly guided prospects to information about specific eye conditions and procedures. Inside these funnels, all of the educational materials, promotional offers and calls-to-action were available in one place to help prospects easily find the answers they needed to make informed decisions. Geo-targeted location search also gave prospects the opportunity to learn about nearby centers through a detailed list of services and full staff biographies.
NVISION’s new website was optimized for search from the initial launch with top keywords in titles, H tags, main image alt tags and filenames, and schema markup for locations. Rhythm also managed NVISION‘s paid search efforts, including PPC. To support and enhance NVlSlON’s integrated marketing strategy and garner greater insights around website visitors and paid search results, phone tracking functionality was also included — a crucial conversion metric in healthcare.