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Category Archives: Paid Media

August 6, 2019 by in Analytics, Digital Marketing, Email, Marketing, Paid Media, Search Marketing, Social

Market In Tune

Let’s be honest. Marketing today is tough. Maybe tougher than ever. Unlike the not-so-distant analog past when the mastery of a few key marketing channels could bring brands wild success, today’s digital marketers face a kaleidoscopic array of communication options. And this staggering number of choices can sometimes (OK, almost all of the time) feel overwhelming. The good news? Our modern era has also brought us something our marketing forebears could only dream about – access to tons of customer and competitor data. But this presents another challenge…distilling vast amounts of information into actionable intelligence. Turn Data Into Dollars To
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August 5, 2019 by in Paid Media, Search Marketing

How To Make Your Quality Score Soar

Google hasn’t become one of the world’s most valuable brands by accident. It’s their relentless focus on delivering quality search results that continues to set them far apart from their ever-dwindling list of competitors. So when it comes to creating and managing your Google Ads campaign, it should come as no surprise that ad quality matters a great deal. In fact, high quality ads can lead to both increased ad ranking and lower cost-per-clicks. Quality Score: More Than A Number Google is continuously seeking to create a search experience that is relevant for users and profitable for advertisers. One way
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