Reluma E-Commerce Website

How a groundbreaking skin care line gained a game-changing website


Reluma is a global consumer cosmetics line featuring groundbreaking products that recapture the luminosity of youthful skin and hair. Created by Invitrx Therapeutics—a leading pioneer in regenerative stem cell medicine—Reluma’s products are powered by science to deliver age-defying results. Yet unlike its cutting-edge cosmetics, Reluma’s e-commerce capabilities were far behind the times. They urgently needed a modern, engaging and user-friendly website to reach new audiences and drive online sales.


Prior to embarking on this project, Reluma products could only be purchased through distributors or physicians. A special Reluma link within the Invitrx website had been set up to enable online orders, however it ran into technical challenges and was disabled. With no official existing brand guidelines, Rhythm was challenged to extrapolate from the current website and any available branded documentation. Additional project hurdles included a lack of product images and limited information to share with current and potential customers, including Reluma’s remarkable benefits and story.


Strategy, User Experience (UX) Design, Copywriting, UX / UI Design, Responsive Website Design and Development, SEO


Consumer Goods


Mirroring Reluma’s revolutionary brand ethos, Rhythm created a future-forward website with dynamic e-commerce capabilities.

Clean, modern and easy to navigate, the website instantly engages audiences through vibrant imagery and impactful messaging. (Rhythm produced custom product photography and crafted new copy that brought the Reluma story to life.)

The new website is purpose built on a leading e-commerce platform that’s easy to manage and offers multiple payment and shipping options. Robust inventory control is also featured, which is especially important as Reluma occasionally sells products offline at beauty conferences and other public events.