PopCorners E-Commerce Website
PopCorners is a nutritious and delicious popped-corn snack available for purchase on their website and in grocery and convenience stores across the country. Made with non-GMO corn grown on family farms, it’s a healthy, guilt-free treat that everyone can enjoy.
PopCorners’ website had become technologically outdated, difficult to manage, and uninspiring to visitors. They urgently needed a new online presence to increase brand affinity and drive foot traffic to their resellers.
When you reach for a bag of PopCorners, you’re choosing a wholesome snack made with nutritious ingredients sourced from family farms. That’s something to feel good about, and it’s a story worth sharing.
Throughout the new website we ensured copy and visuals aligned with this healthy and uplifting theme. PopCorners is tastefully portrayed as a fun, good-for-you treat that’s changing snack time for the better.
We accomplished this by creating dedicated feature pages using specific colors and messaging that aligned with each product—blue for PopCorners, the original low-calorie snack; red for Flex, the power-packed protein crips; and maroon for Flourish, the all-natural veggie crisps.
While each product appeals to different audiences, they’re all clearly under the PopCorners brand umbrella, with consistent font treatments, images and...
PopCorners believes in “Doing One Better”—taking small steps every day that can make a big difference in the lives of others. This philosophy is a driving force for the brand and is prominently featured throughout the new website.
A dedicated “Our Story” page also highlights their support of Farm2Future, an advocate for local, sustainable food production. In addition, the unique story of how PopCorners are sourced and made is now told through an interactive graphic featuring rollover buttons that enhance audience engagement.
Paying homage to the “Instagram look,” the new site design features a series of colorful tiles, playful fonts and candid photography (many from fans and influencers).
With this vibrant styling, everything from product descriptions to customer testimonials feels energetic, inclusive and welcoming.