WhenWeAllVote.org Website Redesign

How a vibrant new look energized the electorate


When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap.

Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come.


Discovery, Strategy, Content (Design, Copywriting), UX / UI Design, User Experience (UX) Design, Responsive Website Design and Development


Non-profit Human Services

The Ask

Ensure the When We All Vote website redesign reflects the newly refreshed brand identity and clearly communicates their role within the voter registration process to educate, register, and mobilize.

A New Visual Design Aesthetics & Brand Voice