National Research Group Website
Founded in 1978, National Research Group provides market research and strategic consulting services to the entertainment industry. The company's research specialties include films, games, television, streaming and brand marketing, and it helps entertainment companies make informed decisions about the development, production and marketing strategy of their products.
NRG is headed in a new business direction that will increase its customer base and geographic reach, and Rhythm was tasked with a top-to-bottom website redesign to reflect that fresh focus. Our assignment included creating a new brand identity, visual style and logo, improving recruitment tools, and designing a more streamlined process for web page updates. We expected our work would improve the site’s less-than-stellar analytics and drive engagements and conversions as well.
Aligning with NRG’s vibrant brand identity, we took imaginative and even playful approaches to help distinguish it from the pack.
“We know what we do is serious, but we also don’t take ourselves seriously. We believe in talking to our audience like they’re humans.”
— NRG Tone of Voice.
Rhythm guided the vibrant and inviting illustration style, adding small but dynamic touches, and helped bring copy to life with micro-animations and other elements.
Thank you so much for the hard work to put this together. The website looks great and we are thrilled to have it live!