CivicNation Website Redesign
How a Non-Profit Supporter of Charities Found a Larger Audience
Background
Civic Nation is a non-profit devoted to widespread positive social change. Its mission is to empower individuals, companies, institutions, and organizations to create a more inclusive and equitable America. Founded in 2015, it funds several large charitable initiatives, including End Rape on Campus, It’s On Us, Made to Save, United State of Women, We The Action, ALL IN Campus Democracy Challenge, and When We All Vote.
The Challenge
Our challenge was to revitalize and streamline Civic Nation’s website, making it more attractive and accessible to those who aren’t familiar with its goals and many initiatives, and giving those who want to participate or donate the information they need to take action quickly and simply.
Civic Nation’s knowledge of web design and willingness to grant us creative freedom allowed us to build a website that punches above its weight — its visual appeal, level of interaction, overall utility and quality of execution are on a par with the websites of large, for-profit corporations.
SERVICES
Analytics, Content Strategy, Discovery, Responsive Website Design and Development, Strategy, Content (Design, Copywriting), UX / UI Design
INDUSTRY
Non-profit Human Services
LINKS
Solutions
Our vision for the site was to bring forward the excitement and impact of the organization through a rational and emotionally dynamic experience that showcases the breadth of the organization, its capabilities, and the beauty of the work and team inspiring the desire to drive change.
As Civic Nation seeks to empower, so too will our website. The website will reinforce Civic Nations’s bold, enthusiastic, and inviting tone through a modern yet mature design embodied throughout.
Civic Nation presented us with new brand guidelines that contained some interesting visual components, including a 45-degree-angle graphic which we decided to implement throughout the site.
We found creative ways to use the right-to-left downward slash: dividing background colors into two contrasting but equal fields; adding dynamic interest to otherwise standard features such as black-and-white photos; even shaping CTA buttons and other smaller design elements.
Rhythm also wanted to create a rich variety of micro-interactions and other features to make the website less static. The homepage will quickly educate visitors on the Civic Nation mission and reinforce the perception of a category-leading organization that empowers all who seek progress.
Overall, visitors to the website will quickly solve their needs through an inviting and frictionless experience that encourages exploration, engagement, and emotional connection to the brand, people, and mission of Civic Nation.
The homepage will quickly educate visitors on the Civic Nation mission and reinforce the perception of a category-leading organization that empowers all who seek progress.
Overall, visitors to the website will quickly solve their needs through an inviting and frictionless experience that encourages exploration, engagement, and emotional connection to the brand, people, and mission of Civic Nation.
Help From the Best
- Activating the Nation’s Top Creative Minds
Creative Alliance was crucial to the success of this project. It’s a coalition of more than 100 of the nation’s top creative and marketing agencies, including Rhythm, that have contributed more than $20 million in donated services to Civic Nation since its inception. They provide a level of marketing know-how to Civic Nation’s work that is usually reserved for the world’s largest and most prestigious brands.
Creative Alliance’s assistance meant that Civic Nation had a cohesive and well-considered set of objectives and an innate understanding of the needs and details of the project.
Strategic Pillars
These pillars were constructed to help us achieve the realization of our vision in the most efficient and effective manner.
Last Thoughts
Creating a showcase public-service website
With Civic Nation, Rhythm recognized and appreciated the public-service value of the project. We also saw an opportunity to create a showcase website that would receive widespread attention with a large and influential audience.
Aligning our philosophy and our work
It's important for Rhythm to take on projects that help improve our world, and Civic Nation addresses many crucial societal needs. It’s a home for change-makers who inspire, educate, and activate people around the issues that will define this generation: strengthening democracy; fostering civic engagement, social justice and voter participation; addressing public health crises; fighting for gender equity; and more.
Rhythm is proud to support its efforts and help Civic Nation connect with its audience.
