Category Archives: Advertising

Will Proximity Marketing Ever Catch On?

The future is almost here. And while it doesn’t look like the Jetsons just yet, there are scores of incredible new technologies—from driverless cars, to smart homes, to virtual reality—that have moved beyond their first baby steps. iBeacon technology is one more infant to add to the list.  If you haven’t heard of iBeacon, you’re not alone. For a technology that promised to change shopping (and much more) forever, it has mostly disappointed so far.  So what is iBeacon? iBeacon is a technology developed by Apple that allows Bluetooth-enabled devices to transmit or receive data within small geographic ranges. It works
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