Facebook will be removing Partner Categories from their ad targeting options. What will the implications be? Show Me More
Category Archives: Advertising
Facebook is again making changes to the newsfeed and we share how brands and marketers should respond. Show Me More
Selecting a paid media agency partner can be difficult. While you want to make sure that the agency team is experienced and has proven results for clients, you also want there to be chemistry between the two parties. This post explores other traits to look for in a paid media partner. Show Me More
Rhythm recently received the Google Premier Partner Badge - an honor only three percent of agencies receive. Show Me More
We all know that the organic reach and impact of social marketing has drastically dwindled and sometimes we need to pay to play. Here we address the differences between a Facebook Boosted Post and setting up ads via Ads Manager.
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Google recently made their most significant SERP (search engine results page) changes in years. The new look earns some aesthetic plaudits, but it comes with a multitude of SEO and paid search concerns. Show Me More
Google AdWords is pretty much a must, but if competition has driven up CPC costs, it may be time to consider YouTube paid ad strategies. Show Me More
The Super Bowl and the commercials run present many opportunities for brands both big and small to garner attention and create engagement without spending millions. Here are ideas on how to get in the game. Show Me More
Super Bowl 50 is right around the corner and while you may not have $5 million for a :30 second spot, there are many ways you can get in the game and garner your own wins. Show Me More
Facebook is always trying to keep users in Facebook and enhancing ad offerings to help brands collect leads. New to the Facebook ad lineup: Lead Ads. Show Me More