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Monthly Archives: March 2016

March 31, 2016 by Kristin Bush, Marketing & Communications Director in Customer Experience, Digital First

New Ways To Approach Customer Service

No one looks forward to calling customer service. Digital has opened doors to many new ways for brands to UNDERSTAND customers, LISTEN to customers, ENGAGE with customers, RESPOND to customers and ACKNOWLEDGE customers.
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March 29, 2016 by Hal Bowles, Content Strategist & Copywriter in Digital First, Digital Marketing

Today's Conversations = ? ? ?.

This digital age has definitely sped things up a bit. We are all still searching for and consuming information, but we want that info in bite-size pieces, often in the form of emojis.
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March 24, 2016 by Hal Bowles, Content Strategist & Copywriter in Digital First, Digital Marketing

Length Does Matter

Attention spans are short and we are all crunched for time. Length does matter when designing and developing content in a fast-paced digital world. Brands need to think relevancy, brevity and simplicity.
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March 18, 2016 by Kristin Bush, Marketing & Communications Director in Customer Experience, Digital First, Digital Marketing

The Customer Journey Has Changed. How Has Your Brand Responded?

The customer journey is constantly changing with the expansion of new channels, mediums and technologies. When it comes to designing an effective customer experience and strategically aligning your marketing tactics, you need to think of all touch points - especially digital.
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March 15, 2016 by Hannes Meyer, Chief Creative Officer in Branding, Digital First, Digital Marketing

What Is Digital-First Branding?

Digital transformation doesn’t just mean increasing your digital investments or presence. It means acting, thinking and branding “digital first.” Let us explain...
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Call Tracking Tips
March 7, 2016 by Kristin Bush, Marketing & Communications Director in Digital Marketing, Search Marketing

From Ring To Cha-Ching: Call Tracking Pays Off

How do you gain a complete understanding of PPC performance if the only metrics you have are clicks and conversions from contact form leads? The answer is call forwarding, ad phone extensions and mobile click-to-call ads.
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Ecommerce Website Tips
March 6, 2016 by Kristin Bush, Marketing & Communications Director in Design, Digital Marketing

Ecommerce: 7 Conversion-Driving Must Haves On Your Product Page

You have an ecommerce store, and are not completely sure what will drive conversions. Don’t fear! There are some minor adjustments you can make to your product pages to help with that.
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New Search Page Landscape
March 2, 2016 by David Mistofsky, Senior Digital Strategist in Advertising, Search Marketing

What Google’s Radical SERP Changes Mean For Your Business

Google recently made their most significant SERP (search engine results page) changes in years. The new look earns some aesthetic plaudits, but it comes with a multitude of SEO and paid search concerns.
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The Digital Beat is just our little way of keeping you entertained and informed. We like to share our knowledge of the latest in marketing trends and new technologies. We think we know this stuff and want to pass that wisdom on to you. That’s just how we roll.

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