Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. If you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it. 1. Clearly define your idea. What story do you want to tell? Are you informing, persuading, training? What do you want to achieve and what shouldShow Me More