Category Archives: Content Marketing

So It’s Time For A New Website… Don’t Forget The Content

The typical business redesigns its website every 2 to 3 years. Assuming your business is typical (in this regard, not others), the time for a major site update is likely approaching. If so, great! Now’s the perfect opportunity to consider one of the most vital and overlooked components of your current (and soon-to-be improved) website – the content. Content? Whoopty do! That’s just the stuff that’s already on the site – just throw it back into the new one, right? That’s a negative, Ghost Rider, the pattern is full. Unless your current content is perfectly communicating, motivating and converting, it’s
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Landing Page Copy Tips

How to Write Landing Page Copy That Converts

When it comes to landing pages, design and layout are important, but it's the story you tell, the words you choose to elicit emotion that get people to take action. It's the copy that sells. So, what should you keep in mind when developing that copy? Your customer. With every word you write, you need to be thinking about your customer. Here are some tips to help you write landing page copy that converts.
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