How AI Can Optimize Your Content

Of all the industries, digital marketing has the most to gain from artificial intelligence (AI). AI offers extensive support for a variety of core digital marketing efforts, including customer segmentation, ad targeting, workflow automation, and content generation, making marketers' responsibilities more manageable, if not more efficient. 

In fact, AI’s ability to boost digital performance in recent years has driven 80% of businesses to incorporate AI into their marketing efforts. Among its many fields of application, AI is most utilized in content marketing strategy. At present, 52% utilize AI content strategy tools in their strategy, and that's expected to increase to 65% by the end of 2023 as more marketing professionals explore its potential.

In this age, AI is imperative for businesses looking to optimize their digital content. Below are several ways in which this technology can be harnessed to elevate your content marketing strategy game and gain a competitive advantage over your rivals.

Keyword Research

Artificial intelligence has transformed search engine optimization (SEO), particularly in the area of keyword research. 

Through AI-powered keyword research tools, the process of identifying relevant keywords for your content has become nearly effortless. These solutions provide valuable information such as search volume, keyword relevance, and keyword competition, all of which guide you in creating content that ranks well on search engines. 

There are a myriad of AI keyword research tools that can analyze the salience of the keywords in your content. MarketMuse, WordLift, Twinword Ideas, and Clearscope are prime examples of AI-powered keyword research tools that provide content analysis, keyword suggestions, and topic relevance to inform your content marketing strategy. 

These AI tools offer valuable insights that guide your content planning or content creation process, aligning it with user search intent and even search algorithms to ensure it ranks well organically. Learning to leverage these AI content marketing strategy tools can help ensure that your content doesn't go to waste. 

Topic Clustering

Apart from keyword research, artificial intelligence has also proven to be a valuable tool for topic clustering. Topic clustering is vital in content marketing, as it empowers you to create structured streams of content for your websites and platforms.

AI, particularly through the use of natural language processing (NLP) and machine learning techniques, automates this tedious task. This is especially important if you have a massive database of content.

Through AI-powered topic clustering, each piece of content is conveniently analyzed and grouped into clusters. This method is a great way to improve the findability of your content within a platform, enhancing overall user experience.

AI also helps you uncover clusters or topics that generate the highest engagement and conversions, informing your content marketing strategy. Similarly, it aids in identifying content gaps within your database, which can be a great springboard for fresh content ideas.

MonkeyLearn, TextRazor, and MeaningCloud are just a few applications that offer seamless AI integration, making topic clustering capabilities readily available to content marketers. Certainly, leveraging these AI tools enables a more structured and coherent approach to content marketing.

Competitor Analysis

Artificial intelligence also takes competitor analysis to the next level by delivering deep insights into your competitors' content marketing strategies.

For one, AI relieves you of the burden of manually collecting and analyzing competitors' content by simply automating the process. You gain a comprehensive understanding of your competitors as it meticulously analyzes their content marketing and social media activities, revealing valuable insights into popular topics, keywords, and content formats.

This allows you to focus on identifying content opportunities and fine-tuning your content marketing strategy, giving you a competitive edge over your rivals.

Performance prediction is another aspect of AI-driven competitor analysis.

With access to historical data and machine learning algorithms, you can predict your rivals’ future content, as well as their potential results. Tools such as Atomic Reach, Curata, and Acrolinx utilize AI to collect predictive insights and content performance analytics, which keep you strides ahead of your competitors.

Content Optimization

Additionally, artificial intelligence can facilitate the optimization of your content. With AI, you can efficiently test content elements, such as headlines, calls-to-action, images, and layouts, based on actual user outcomes to guarantee maximum results from your content.

Aside from optimizing content elements, AI can enhance content distribution by recommending the best times, platforms, and even audiences for your content, which saves you a lot of time and energy. 

Not only that, creating personalized content can be easily done through AI. AI is intelligent; it knows the type of content that engages consumers, as it analyzes users’ behavior and evolving preferences. Content personalization, however, is an ongoing process. AI’s ability to personalize content evolves as it gathers more information.

Certainly, personalization with AI is generally more accurate than manual methods.

Image Generation

Artificial intelligence’s image generation capabilities have been a total game-changer for content marketing. AI has reduced the need for manual image creation and manipulation, which once required extensive editing expertise from content marketers and creators. Now, it’s made simple.

AI tools bring a new level of efficiency to the process, making it easier for you to create compelling and on-brand visuals without in-depth knowledge. 

Beyond images, AI can create engaging infographics and presentation decks in an instant. These AI tools let you focus more on the strategic aspects of content marketing, leaving time-consuming tasks to AI.

Many AI-powered applications, such as Canva, Adobe, Snappa, and Visme, offer AI-powered image generation features and come with free and subscription-based plans catering to various budgets and business needs.

Indeed, in today’s ever-evolving landscape, AI isn’t something marketers can afford to ignore; it's a tool they must learn to embrace and use immediately.