Will Proximity Marketing Ever Catch On?

The future is almost here. And while it doesn’t look like the Jetsons just yet, there are scores of incredible new technologies—from driverless cars, to smart homes, to virtual reality—that have moved beyond their first baby steps. iBeacon technology is one more infant to add to the list.  If you haven’t heard of iBeacon, you’re not alone. For a technology that promised to change shopping (and much more) forever, it has mostly disappointed so far.  So what is iBeacon? iBeacon is a technology developed by Apple that allows Bluetooth-enabled devices to transmit or receive data within small geographic ranges. It works
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AMP up Your Mobile Loading Speed

We’re constantly flooded with information these days, especially online. And with so many websites available to users, the difference between a second or two of page loading speed can greatly impact conversion and performance. On top of that, mobile usage continues to grow, making page loading speeds on handheld devices more critical than ever. So if the difference between a second or two can set your website apart from the competition (and it can!), and mobile usage is proliferating (and it is!), it’s time you familiarized yourself with AMP. AMP stands for Accelerated Mobile Pages. It’s an open standard backed
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