Augmented Reality Empowers Marketers

Is Augmented Reality The Real Deal?

Is this the real life? Is this just fantasy? Caught in a landslide. No escape from reality. Queen was onto something (assuming they were singing about augmented reality). Because when it comes to this amazing new technology, it can be hard to know what to think. Is augmented reality the next big thing in marketing or the latest in a long line of overhyped duds (I’m looking at you Second Life and QR codes)? Well, the answer is probably situated somewhere between the two extremes. While AR is no magic bullet, it may just be a worthy projectile. But first things first,
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