Zeta Global
Standing out where it counts
Zeta Global had the tools to empower businesses in the marketing space but needed a platform to better reach them. They tapped Rhythm to bring clarity and strategy to its current website to put Zeta in front of the right audience. Plus, with the help of organic search and paid media, we helped get more eyes on the brand.
- Category
- Data and Research
- Model
- B2B
Shaping a unique identity
Zeta Global’s platform struggled to communicate a clear branding and purpose to drive relevant traffic to its site.
Designed for growth
We turned Zeta’s website into a smarter and sleeker platform built for growth. We simplified the user experience and put the power of content management in their hands for quick, simple changes. With a drag-and-drop page builder and real-time previews, we made sure Zeta’s platform could evolve as fast as their business.
Keeping Zeta front and center
To establish Zeta as a dominant player in the MarTech industry, we needed to boost brand awareness and engagement. Media spend primarily focused on the upper funnel, leading users to landing pages where they could engage with thought leadership. Through continuous monitoring, measurement, and optimization, we achieved an increase in traffic and improved cost efficiency.
Ready for expansion
Highlighting their strengths and making it easier for the right audience to find them, the revamped site, paid media, and organic efforts drove real engagement, with more businesses eager to explore how Zeta can help them grow and expand in the marketing space.
- Total Users
- +29%
- Total Views
- +50%
- Increase in Clicks from All Queries
- 20%