United Dental Partners Rebrand
United Dental Partners (UDP) owns dozens of dental offices in Illinois and Indiana that operate under the name All Family Dental & Braces. As an organization, UDP handles finance, operations, marketing, scheduling, human resources and related services so that their doctors can focus exclusively on providing high-quality, affordable dental care to patients.
While operating under a single umbrella, United Dental Partners and All Family Dental & Braces had no visual alignment or connection. With multiple logos and no brand standards in place, they lacked a consistent presence in the marketplace that clearly articulated the two brands via websites, advertisements, office signage, etc.
A Tale of Two Brands
Creating an Icon
When needed, the new icon was designed to stand alone without text, bringing instant brand recognition across a variety of media—from billboards and bus stops to flyers and business cards.
It can also be leveraged as a background texture to further extend the brand…
Color plays an important role in branding and marketing. In fact, customers often gain their first impressions about a company from its hues. Acting as more than just a visual aid, colors convey emotions, feelings and experiences.
Most dental organizations stick to a narrow band of blues and greens. We wanted both brands to avoid this sea of sameness by embracing a broader color spectrum.
While classic blues anchor the primary palettes to convey professionalism and stability, secondary colors range from warm yellow to soft purple, communicating warmth and friendliness.
Finding Unique Voices