AllCare Health Social Media
How a leading healthcare organization connected with its community
Background
AllCare Health is an integrated healthcare company based in Grants Pass, Oregon. Owned and led by community physicians, they strive to make healthcare better and more accessible for the people they serve—both in the real world and digital one.
Challenge
AllCare Health historically managed most of their own social media content. However, as the company continued to grow, they needed expert guidance and support to help them better connect with the community they serve across social platforms.
SERVICES
Social Strategy, Copywriting, Design, Analytics, Content Strategy
INDUSTRY
Healthcare
Solution
Rhythm transformed AllCare Health’s social media presence. Through informational and timely content, we increased traffic to their website while promoting its mission of community-centered care.
Getting Social
In the digital age, social media has become a powerful tool used by consumers to better understand who companies are, how they operate and what they stand for.
For AllCare Health, providing personalized care to the local community has always been their top priority. It was vital that their social media presence reflected their enthusiastic commitment to the people they help everyday—their neighbors, friends and family.
Providing A Process
To assist AllCare Health in providing on-topic social posts that resonated with their various audiences, we developed a comprehensive monthly process to follow:
Staying on Topic
To ensure a cohesive social feed, we collaborated to create content calendars each month, highlighting relevant health and community-related topics like cancer awareness and available smoking cessation programs.
Content for the Community
We took care to highlight AllCare Health’s ongoing contributions to the surrounding community. We also provided informational posts in order to build a sense of trust, credibility and empathy.
Driving Conversions
We also worked to ensure that certain social posts linked back to blog posts on the AllCare Health website. Directing people to specific topics and programs encouraged them to discover more of what AllCare Health had to offer.
Tracking Success
After each posting, we also wanted to track our success. We collected data such as engagement and views in order to accurately identify current obstacles and define new decisions that would generate better results.
