AllCare Health Social Media
AllCare Health is an integrated healthcare company based in Grants Pass, Oregon. Owned and led by community physicians, they strive to make healthcare better and more accessible for the people they serve—both in the real world and digital one.
AllCare Health historically managed most of their own social media content. However, as the company continued to grow, they needed expert guidance and support to help them better connect with the community they serve across social platforms.
Social Strategy, Copywriting, Design, Analytics, Content Strategy
In the digital age, social media has become a powerful tool used by consumers to better understand who companies are, how they operate and what they stand for.
For AllCare Health, providing personalized care to the local community has always been their top priority. It was vital that their social media presence reflected their enthusiastic commitment to the people they help everyday—their neighbors, friends and family.
Providing A Process
To ensure a cohesive social feed, we collaborated to create content calendars each month, highlighting relevant health and community-related topics like cancer awareness and available smoking cessation programs.
We took care to highlight AllCare Health’s ongoing contributions to the surrounding community. We also provided informational posts in order to build a sense of trust, credibility and empathy.
We also worked to ensure that certain social posts linked back to blog posts on the AllCare Health website. Directing people to specific topics and programs encouraged them to discover more of what AllCare Health had to offer.
After each posting, we also wanted to track our success. We collected data such as engagement and views in order to accurately identify current obstacles and define new decisions that would generate better results.