Segway is a world-renowned leader in personal, green transportation. Since the company’s founding more than 15 years ago, they’ve continued to develop innovative products that transform the way people work, play and live. In 2016, Segway approached Rhythm to develop a new mobile-first website that would visually communicate their new brand identity, expanded business divisions and new product lines in time for one of the largest global technology shows - CES. And we didn't disappoint.
Expanding upon new brand designs produced by our partner Blue C Advertising, Segway’s new website is both visually exciting and functionally proactive. The parallax design is clean and easy to navigate, inviting visitors on an experiential tour to learn more about Segway’s brand and its many offerings through fresh content and vibrant, adventurous imagery and video – all of which can be updated in real-time via the Umbraco Content Management System.
From the very start, Rhythm helped Segway identify conversion points throughout the site – from forms and click-to-calls to mail-to links and video views – and made sure these were properly tracked and attributed from day one. The data and behaviors tracked through the site provide Segway with powerful consumer insights that can help enhance and refine their marketing strategies.
We also created an engaging tour section of the website that allows users to locate and book special Segway Personal Transporter (PT) Tours in their local areas. More than just a useful site feature, this tour booking tool helps generate revenue and exposure for Segway and its brand. We also added open graph tags to give Segway control over their social messaging and branding, a huge benefit in our 24/7 social environment.
Rhythm continues to run site audits, performs regular security checks, and makes needed website updates to ensure that Segway continues to provide a cutting-edge, moving experience both on the ground and online.