From the very start, Rhythm helped Segway identify conversion points throughout the site – from forms and click-to-calls to mail-to links and video views – and made sure these were properly tracked and attributed from day one. The data and behaviors tracked through the site provide Segway with powerful consumer insights that can help enhance and refine their marketing strategies.
We also created an engaging tour section of the website that allows users to locate and book special Segway Personal Transporter (PT) Tours in their local areas. More than just a useful site feature, this tour booking tool helps generate revenue and exposure for Segway and its brand. We also added open graph tags to give Segway control over their social messaging and branding, a huge benefit in our 24/7 social environment.
Rhythm continues to run site audits, performs regular security checks, and makes needed website updates to ensure that Segway continues to provide a cutting-edge, moving experience both on the ground and online.