Schreiber Foods is one of the world’s largest dairy companies. Starting from a single production facility in 1945, they now have more than 7,000 employees on five continents, and partnerships with leading retailers, restaurants and distributors across the globe. In other words, this once tiny manufacturer from Green Bay, Wisconsin is now the big cheese. Schreiber didn’t get where they are by standing still. Supporting their commitment to evolve and stay current, they undertook a strategic rebranding and turned to Rhythm to help execute the new brand within the digital space.
Our goal was to create a dynamic, modern experience that cut through the competitive clutter. The new site needed to be a robust embodiment of the Schreiber brand while acting as the central resource for users. Above all, it had to be easy to navigate, simple to understand, and needed to connect on an emotional level. We began by working within existing style guides to give the new website a modern look and feel that communicated innovation and forward thinking. We did so with a minimalistic design treatment that received rave reviews.
We carried that innovative essence to the site’s “left side” navigation, a true departure from traditional horizontal navigation that gives users a much better browsing experience by allowing them to see all subpages within each category. Site users can now hover or select each category to see all that Schreiber has to offer at a glance. From a business perspective, this structure is also future proof by giving Schreiber the flexibility to add more site pages later without affecting the navigation.