Despite a tight deadline, the optimized site migration was a huge success with organic traffic increasing 157% in just three months. Google Tag Manager and CallRail were implemented to track website events, downloads, calls, and attribution. On top of that, Rhythm provides ongoing SEO and data-backed strategic advise that continues to drive relevant site traffic.
Rhythm also conducted thorough discovery to understand the desires and behaviors of the many different physician audiences. This insight helped Rhythm to define SCPMG’s user journey and design a lead-generation strategy that included 39+ niche specialty care pages tied to targeted paid media campaigns. In addition, a well-defined social marketing strategy was developed to drive more brand awareness and further engage potential physicians with the goal of filling specialized positions within SCPMG.