For many health plan organizations, Medicare Open Enrollment marketing efforts are critical to achieving business goals. Beginning in 2017, Rhythm designed and managed targeted 2018 Open Enrollment omnichannel paid media campaigns spanning Facebook, Twitter, Instagram, Pandora, Hulu, Google Ad Network, programmatic and native ads. In only one quarter, paid media resulted in 39,000 new website visits, 294 form submits, 353 phone calls and 3,865 total enrollments, not to mention increased overall traffic to the website. The overall results of the 2018 Open Enrollment campaigns proved to be so successful that Rhythm will once again be creating and managing paid campaigns for 2019.
The team at Rhythm continues to optimize the AllCare Health website to ensure proper indexing by search engines and enhance the effectiveness of paid campaigns. By continually reviewing site analytics, employing search tools and uncovering opportunities via social monitoring, Rhythm provides AllCare Health with strategic direction on content creation for both the website and social channels, helping to drive more engagement, boost page rankings and increase site traffic.