Acura Email Marketing
Launched by Honda in 1986, Acura holds the distinction of being the world’s first Japanese automotive luxury brand. Since its historic introduction, Acura has continued to excel as both trailblazer and innovator, and the brand’s success has inspired the creation of other automotive luxury marquees over the years including Lexus (Toyota) and Infiniti (Nissan).
Acura has long used email as an effective means of reaching current and future customers. Yet while their email marketing efforts were meeting objectives, they wanted to pursue a more strategic approach. Instead of offer-driven emails that simply connected and informed, they needed to inspire their audiences, deepen engagement and create passionate brand advocates.
Email Marketing Strategy, Mobile Email Design & Development, User Experience (UX) Design, Copywriting, Video Production, Motion Graphics
Working hand in hand with Acura’s marketing, branding and CRM teams, Rhythm developed an email marketing strategy levering existing research and segmentation models.
Focusing on the future instead of the past, we identified key audience segments that presented the highest growth potential.
Product-focused communications have their place, but our new content strategy called for the creation of emails with a greater emphasis on emotional engagement.
Instead of corporate and pushy, the new creative messaging continues to be more story driven and personable.
Rhythm has done an excellent job immersing themselves in the Acura brand and ensuring that all communications reflect a tone and attitude that is consistent with our messaging.
Acura Automotive Marketing