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A Clear-Cut Guide to Choosing the Right CMS Tool For Your Business

A Clear-Cut Guide to Choosing the Right CMS Tool For Your Business
If you want to find success in the World Wide Web, you must know how to tap into new technologies. And while there are hundreds of tools a business can use to its advantage, a content management system (CMS) is among the most important. 

A CMS is software that allows you to build, manage, and modify assets on your website without the need for manual coding. It supports three key areas in web development—content creation, data caching, and workflow management.

There are more than one hundred CMS tools available on the market today, with each platform boasting a different set of features. This article outlines the most popular content management systems, highlighting each one’s key features and strengths. 

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WordPress is currently one of the most popular CMS tools, supporting over 34% of today’s websites. Both small-sized and large-scale enterprises prefer WordPress because of its multiple built-in plug-ins and diverse template choices. It also offers a user-friendly interface and extensive capabilities for site creation and management—all for free. 


  • Supports a wide variety of platforms, from personal blogs to professional sites. It provides features that can accommodate entry-level to high-traffic requirements.
  • Has a user-friendly interface, making workflow more efficient. It has a simple dashboard that contains a variety of useful commands.  
  • Provides modules that make customization and personalization more convenient for businesses. 
  • Makes it easy to create responsive web designs, allowing you to test your website’s performance in various screen sizes. 
  • Provides a cost-effective way to set up a domain and web host. 


Since its release in 2000, this open-source framework has been the go-to platform of blue-chip companies as well as government agencies. From its multilingual features to its content creation capabilities, Drupal is definitely a standout. 


  • Has a broad library of modules for easy customization. 
  • Provides multilingual capabilities, such as built-in translations and automatic language updates.
  • Boasts a user-friendly interface with simple commands for content creation, content entry, and content modification. 
  • Enables smooth migration of content, especially for massive sites. 
  • Makes collaboration possible with its authoring and editing features. It accommodates multiple users in its platform simultaneously. 


More than 17,000 websites are powered by Umbraco. Launched in 2000, this flexible CMS is heavily favored by entry-level sites as well as large-scale enterprises like McDonald’s and Mercedes-Benz. It makes creating, editing, and managing content more seamless through its built-in capabilities and third-party tools. 

  • Adopts a flexible framework, allowing you to restructure your site and edit your content with more freedom. 
  • Offers hosting and cloud services aside from content management capabilities.
  • Has a project setup that allows both developers, content creators, and editors to work and collaborate more easily. 
  • Has automatic security features, providing different levels of security, such as access restrictions.
  • Has a flexible pricing scheme. It can be installed and hosted for free. For upgrades, Umbraco offers paid plans.


Sitecore operates as an enterprise-grade CMS. This closed-source platform is preferred by large and multinational companies because of its extensive features and advanced functionality. From omnichannel automation to user personalization, Sitecore is the most suitable platform for large businesses.


  • Allows personalization as it enables you to tailor content depending on user type.
  • Offers unlimited data and advanced site speed; however, it comes with a high price tag. 
  • Has multilingual features, such as automatic translation.
  • Makes the workflow quicker through templates, tools, and reusable components, speeding up the process of web development.


Kentico is a headless CMS platform that is used by small to medium enterprises. It has numerous features, such as detailed page template sets, easy editing workspace, and task scheduling, among others.


  • Allows the creation of scheduled tasks, such as email reminders and data synchronization, directly into the system.
  • Makes creating, editing, and updating sites more manageable, even for technical non-users.
  • Has a unique interface that consists of widgets and tools that are arranged in tiles and icons. 
  • Has settings that enable the integration of social networks.
  • Because of its numerous licenses and extensive capabilities, it is priced higher than other CMS tools.


Adobe Experience Manager (AEM) is one of the most notable CMS tools in the market. It’s supported by the Adobe Experience Cloud and integrated with Adobe’s variety of high-caliber tools. 


  • Has a clutter-free workspace. Projects are easier to manage, sort, and monitor because of AEM’s user-friendly dashboard.
  • Has a Digital Asset Management (DAM) which allows the storage and management of digital assets on the cloud. 
  • Performs automated functions, such as placing meta tags and assigning categories on content.
  • Offers a wide array of components for the personalization of content.

When it comes to choosing the perfect CMS platform, you have to take into account the features of each one and determine whether they meet your business needs. A CMS is merely a tool, but when the right one is selected, it can be very powerful indeed. 

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