Irvine, CA – May 7, 2014 With rapid changes taking place in the healthcare industry and more consumers and businesses going online to find information on prescription costs, doctors and coverage, SCAN Health Plan looked to Rhythm to implement a digital marketing strategy integrating business goals with user needs. Rhythm recently launched SCAN Health Plan’s new responsive website as phase I of SCAN’s overall digital marketing strategy as defined by Top Tier Consulting.
Founded in 1977, SCAN Health Plan is a Medicare Advantage Prescription Drug plan that serves members in California and Arizona. As part of phase I of their digital marketing strategy, SCAN desired to redesign its website in order to offer an improved experience for their members, prospects, caregivers, providers and brokers across all devices. SCAN’s former website was not mobile friendly, was overly complicated with content and lacked clear paths of navigation for their various audience segments.
The new responsive website features a primary navigation organized by audience along with a visually clean content structure that easily guides visitors to the specific information they desire. The new website has been optimized for search helping to better position SCAN among their competition and be top-of-mind for consumers and partners looking for information.
SCAN Website Requirements and Unique Features:
- HIPPA compliant hosting environment
- Adhere to government design and usability guidelines
- Integration with Medicare CRM solution
- Data integration with SCAN’s internal IT systems to bring in data on doctors, hospitals, pharmacies, etc.
- Website font enlarger to ensure comfortable experience for aging audiences
- Customized CMS platform allows SCAN to update all website content in real time
SCAN and Rhythm (with direction from Top Tier Consulting) are continuing to work together on the future elements of their digital marketing strategy with services provided including the design and development of service-based and health-based mobile applications, continued SEO efforts, implementation of an enhanced email marketing strategy and more.
Rhythm is a digital marketing agency focused on strategically integrating marketing tactics to effectively engage with audiences and drive results for clients. Rhythm services include but are not limited to website design and development; social strategy, management and monitoring; search engine marketing; mobile site optimization and mobile application development; video production; custom rich Internet application development and much more. View Rhythm client case studies and contact Rhythm for more information on services.