L.A. Lifestyle Selects Rhythm Interactive as Interactive Agency of Record

ALISO VIEJO, CA— May 1, 2007— Rhythm Interactive, Inc., a digital marketing agency serving Los Angeles and Orange County that specializes in strategic branding/marketing, user experience design and advanced technology, announced today that L.A. Lifestyle, California’s leading manufacturer of high-quality vitamins and supplements, has selected Rhythm Interactive as its interactive agency of record. This gives the agency responsibility for all of the company’s online brand-based initiatives, including a complete website redesign, social media components and an affiliate marketing program.

“Our main focus was strategy during the redesign and rebranding process, leveraging L.A. Lifestyle’s differentiating factors in the vitamin industry, along with a focus on the user experience,” said Peter Bohenek, Marketing Director of Rhythm Interactive. “Facilitating an interactive one-to-one marketing experience for users was essential in bringing the overall LALifestyle.com concept to life.”

Instead of focusing primarily on building websites, Rhythm Interactive creates user-centered processes designed to generate traffic and effectively communicate a brand to its target audiences. In the past, L.A. Lifestyle’s vitamins and supplements were primarily available through premium workout facilities such as LA Fitness and Gold’s Gym.

The new LALifestyle.com is a full-service e-commerce website where consumers can purchase nutritional products ranging from teas to supplement powders to daily multivitamins. There is also a user testimonial section, where actual L.A. locals are able to share their own experiences and how they embrace their own version of the L.A. Lifestyle. This component re-engages the customer with the brand and allows for a personal connection to his or her own health and wellness journey.

“Since the 1980s, we have been tremendously successful with L.A. Lifestyle, but we saw the need to update the brand and create an online presence,” said John Brown, President of Old Fashioned Natural Products, which owns the LA Lifestyle brand.

“Rhythm Interactive revamped our brand and brought it to life online, ensuring an engaging web presence. We are thrilled with the new website.” With LALifestyle.com, the goal was to create an e-commerce experience using Web 2.0 activities to engage customers and allow them to fully connect with the brand. The complete website redesign was done to fully represent the company’s dedication to fitness enthusiasts and show them how to live the L.A. Lifestyle. Pictures, supplement ingredient information and user reviews are some of the site’s key features, creating an interactive environment for finding the types of nutritional products that fit individual needs.

Unlike other vitamin and supplement companies out there, L.A. Lifestyle provides quality assurance with all of its natural products, and along with its reputation in the industry, focuses on educating consumers on how to make informed decisions regarding health, nutrition and fitness. Editor’s Note To view the site, please visit www.laifestyle.com.

Click below to view images of the company’s redesigned elements: Homepage, Old Logo, New Logo.