This is a series of posts celebrating Rhythm's 20 years of digital innovation. This is the second installment in the series.
First installment: Rhythm Celebrates 20 Years: The First Five Years (1996-2001)
The year was 2002 and the times they were a-changin’. The concept of crowdsourcing was just taking off allowing American Idol to discover and launch new musical talent with the public’s enthusiastic assistance. The 2nd generation iPod was released and the Mars Rover was the hottest vehicle in the world. The New England Patriots beat the St. Louis Rams to win their first ever Super Bowl and our Anaheim Angels won the World Series over the San Francisco Giants.
Of course, there were even more groundbreaking events to come over the next five years – from the invasion of Iraq to the launch of Facebook and Twitter to the emergence of Web 2.0 – but we’re getting well ahead of ourselves.
After its first five years, RhythmNet Design Group began to settle into a steady rhythm (sorry, we couldn’t help ourselves), and by 2002 the company had moved into a small Spanish-style home zoned for business in Tustin.
It was in this office that RhythmNet Design Group established its “Three Pillars” of Strategy, Design and Technology. Significantly, this cross-departmental approach is still being used at Rhythm today to create effective brand experiences that win the hearts of both brands and consumers.
During this time period, RhythmNet Design Group also continued to innovate technologically. Of particular note was Rhythm’s development of their proprietary Point-Click Technology to deliver branded desktop app experiences to pharmaceutical giants like Abbott Laboratories, Shire and Takeda. Take a look at this example:
By the time 2004 rolled around, RhythmNet Design Group had outgrown its small Tustin abode, necessitating a larger office in Aliso Viejo. Rapid growth continued and the company tripled in size. With growth in talent and growth in demand for more online marketing projects, Rhythm expanded its service offerings which led the agency to change its name from RhythmNet Design Group to Rhythm Interactive. With the team growing and services expanding, Rhythm Interactive next established the Rhythm i-5 Process, which is also still in place and working exceptionally well 10+ years later.
The close of 2006 found Rhythm Interactive with a roster of well-known clients including the State of Connecticut’s Office of Tourism, Johnson & Johnson, Bausch & Lomb and many others. In 10 short years, the agency had grown into a digital dynamo with its future looking as bright as its past.
Stay tuned for the next five years as we celebrate Rhythm’s 20 years of digital innovation. Go back in time with us.
This Rhythm 20 Year Celebration Photo Album contains some priceless pictures you will definitely want to share on #TBT.