Google Launches Beta of Home Services Ads...This Is Just The Beginning
Have a clogged toilet or locked out of your house? Google has you covered. With the recent launch of location-based professional home service ads, Google takes a shot across the bow of other home service solution platforms such as Angie's List, Yelp, and Amazon Home Services. In April, BuzzFeed News reported that Google was looking at launching an ad service that went beyond the current AdWords style format and would connect searchers with home service providers.
Well, they were right. During this beta test, if a user searches in Google for a few select terms such as “locksmith in San Francisco” you are now returned three results that promote pre-qualified service professionals.
There is an option to request more options beyond the first three by checking "more locksmiths". A searcher can view the service professionals profile including reviews, and submit a request for contact alone with basic job information for up to three service professionals Google states they pre-qualify the service professional by currently requiring a background check, be licensed and insured, and have a strong track record. Strong track record is defined by Google as those that have positive reviews over time and can be periodically mystery shopped. It'll be interesting to see if this service expands beyond beta, and frankly we see no reason it would not. If you'd like to learn more about how you can leverage PPC campaigns to generate quality leads, give us a call or contact us today!