Online Trading Academy Selects Rhythm Interactive as Interactive Agency of Record
ALISO VIEJO, CA— July 16, 2007— Rhythm Interactive, Inc., a digital marketing agency serving Los Angeles and Orange County that specializes in strategic branding/marketing, user experience design and advanced technology, announced today that Online Training Academy has selected Rhythm Interactive as its interactive agency of record.
Rhythm Interactive will be responsible for many brand-based initiatives for Online Training Academy, including a complete website redesign, a comprehensive email marketing program and an affiliate marketing program.
Rhythm Interactive will take Online Trading Academy through an in-depth account planning process to reveal opportunities for truly innovative marketing solutions that will help them grow their brand while increasing lead volume and bolstering repeat business from their current customer base. “Online Trading Academy has a superior product offering,” said Tony Brinton, Lead Strategist and Creative Director for Rhythm Interactive.
“Our goals are to: a.) make sure that their true brand essence is accurately expressed at every point of contact b.) develop a system that delivers relevant, timely, targeted messages spanning all segments and addressing every stage in the customer life cycle, and c.) to develop an infrastructure that empowers their franchisees to maintain their own marketing efforts, following a consistent, purposeful framework.”
Online Trading Academy is an international franchise organization that teaches people how to trade at a professional level on par with Wall Street professionals. Online Training Academy’s instruction takes place mostly in a live classroom environment at one of the company’s locations around the world, but they also offer web-based classes and home study materials via CDs that can be purchased from their website.
Rhythm Interactive is also helping Online Training Academy revamp their CDs and other presentation materials, utilizing live action video and special effects to further connect with the user and create a truly immersive brand experience.