Traits to Look For in a Digital Marketing Agency Partner
For both brands and agencies alike, the agency selection process can be very similar to dating. Both parties head in with a little apprehension, feeling things out to make sure there's a real chemistry before getting too serious. And for good reason. There's a lot at stake. When a brand says "I do" to an agency, they are not only relying on that agency to deliver upon their promises, but trusting that partner to uphold their brand identity and value. In our 18 years of service, we have been on many dates with many different clients and on more than a few occasions, sparks have flown, proposals have been accepted and long-term relationships formed. What is it that our clients see in us?
We believe there are many attributes that separate Rhythm from other fish in the sea, but it's the following qualities that many of our clients find irresistible.
We Get All Up In Your Business
Not in an annoying, stalker kind of way. We make it our business to understand your business. If your agency doesn't take an interest in your business, it's a sure sign the relationship is bound to fail.
We're Easy To Hang With
A brand needs to feel comfortable with their agency partner. We're not insisting on weekly movie and dinner dates (that's a little too comfortable), but we want our clients to feel like they're part of our family and we are an extension of their team. If you can't stand the thought of having a (insert cocktail of choice here) with your agency team members, there is definitely something wrong.
We Aren't Scared Of Commitment
While we enjoy working with some of our clients on one-off projects, we prefer to partner with brands for the long haul. We like to grow with our clients and continue to deliver results for them over time. Many of our clients have been faithful to us year after year. It makes us blush a bit.
Your Goals Are Our Goals
Many relationships fail when those involved don't share the same goals. Your business goals are our goals. We only want what is best for your brand and will help your brand meet or exceed your goals. If your agency is pitching "big ideas" that don't align with your goals, it may be time to kick them to the curb.
No Pretty Bells And Whistles
Lots of makeup and flashy jewelry may work for some, but that isn't Rhythm's approach. We don't overdo the creative to compensate for other handicaps. We combine sophisticated strategy, interaction design and elegant technology to create effective and engaging experiences for your customers. Don't let the bling blind you from what's really important.
If you're ready to commit to a relationship that is beyond rewarding, set a date with Rhythm. Here's our digits: 949.783.5000.