News & Insights

Rhythm Interactive Launches

Irvine-based Rhythm Interactive Inc. -- a full-service, digital marketing agency that specializes in strategic digital technology solutions -- announces the launch of Headquartered in San Juan Capistrano, Calif., Fluidmaster is a leading global supplier of fluid management solutions with its products found in more toilets than all other brands combined.

Top Fluidmaster Website Features:

  • Symptom Checker - Find a list of the most common toilet symptoms and view the Fluidmaster solution; use the Toilet Anatomy Tool to learn about the many parts in your toilet; ask Bob, the plumbing expert, questions about Fluidmaster products, installation and toilet problems.
  • Do-It-Yourself Zone - Here visitors can find the top toilet symptoms; how-to videos detailing how to replace toilet parts; top Fluidmaster products; installation instruction guides and more.
  • Our Products - Visitors can easily find the Fluidmaster product line and/or part they are looking for complete with an image of the product and specific features.
  • Water Conservation Zone - Use Fluidmaster’s water saving calculator to see how much water and money you can save by replacing old toilet parts; find water conservation tips and facts about water saving.

The team at Rhythm Interactive followed their strategic RI-5 process to design and build the Fluidmaster website. During the insight phase, many of Fluidmaster’s top customers, professional plumbing partners and DIYers (do-it-yourselfers) were interviewed to find out what site features and tools they would find valuable on such a website. Research was done to examine what Fluidmaster’s competition was doing in the digital space and during the immerse phase, wireframes were developed, honed and perfected with the new Fluidmaster site launched in early December 2012.

The Fluidmaster website is built on a customized Magento platform to fulfill the client’s requirements. A content management system was integrated to allow Fluidmaster to manage updates to the site. Rhythm Interactive also designed and integrated Fluidmaster’s blog, FluidTalk and designed and launched all Fluidmaster’s social channels. Rhythm Interactive is currently working on the development of mobile versions of

“The digital experience Rhythm Interactive created for us represents a real transformation for our organization,” said Barbara O’Brian, Marketing Manager at Fluidmaster. “Our new site is the most visible representation of Fluidmaster’s brand and the new interface allows visitors to easily find solutions, products and valuable tips. The team at Rhythm Interactive provided great insight and direction and we look forward to working together as we continually enhance our site features and functionality,” added O’Brian.

“The interactive and integrated approach we executed for Fluidmaster is a true example of the top-notch user-experience work we are doing over here at Rhythm Interactive,” says Pete Bohenek, President and Co-Founder of Rhythm Interactive. “Prior to the new site, visitors to had a hard time navigating the site. In just a short period of time since the launch of the new site, the response from visitors and professional partners has been phenomenal,” added Bohenek.

Rhythm Interactive provides services to clients in a variety of industries. Clients include but are not limited to: Hoag Hospital, Barona Resort & Casino, FluidmasterPRO, Custom Building Products, Connecticut Commission on Culture & Tourism, OneOC, Allergan, Bausch & Lomb, Mophie and many more. Visit Rhythm Interactive for more information on our services.