Category Archives: Email

Market In Tune

Let’s be honest. Marketing today is tough. Maybe tougher than ever. Unlike the not-so-distant analog past when the mastery of a few key marketing channels could bring brands wild success, today’s digital marketers face a kaleidoscopic array of communication options. And this staggering number of choices can sometimes (OK, almost all of the time) feel overwhelming. The good news? Our modern era has also brought us something our marketing forebears could only dream about – access to tons of customer and competitor data. But this presents another challenge…distilling vast amounts of information into actionable intelligence. Turn Data Into Dollars To
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Email Personalization & Segmentation

Email Personalization & Segmentation: Tips To Get Started

Email marketing remains to be one of the most cost-effective and powerful tactics when it comes to reaching targeted audiences, inspiring engagement and getting consumers to take action. But brands can no longer just spray and pray. Brands need to apply data to show they understand the needs and interests of consumers and apply that data to customize email content.
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