Category Archives: Digital Marketing

Will Proximity Marketing Ever Catch On?

The future is almost here. And while it doesn’t look like the Jetsons just yet, there are scores of incredible new technologies—from driverless cars, to smart homes, to virtual reality—that have moved beyond their first baby steps. iBeacon technology is one more infant to add to the list.  If you haven’t heard of iBeacon, you’re not alone. For a technology that promised to change shopping (and much more) forever, it has mostly disappointed so far.  So what is iBeacon? iBeacon is a technology developed by Apple that allows Bluetooth-enabled devices to transmit or receive data within small geographic ranges. It works
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Market In Tune

Let’s be honest. Marketing today is tough. Maybe tougher than ever. Unlike the not-so-distant analog past when the mastery of a few key marketing channels could bring brands wild success, today’s digital marketers face a kaleidoscopic array of communication options. And this staggering number of choices can sometimes (OK, almost all of the time) feel overwhelming. The good news? Our modern era has also brought us something our marketing forebears could only dream about – access to tons of customer and competitor data. But this presents another challenge…distilling vast amounts of information into actionable intelligence. Turn Data Into Dollars To
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Augmented Reality Empowers Marketers

Is Augmented Reality The Real Deal?

Is this the real life? Is this just fantasy? Caught in a landslide. No escape from reality. Queen was onto something (assuming they were singing about augmented reality). Because when it comes to this amazing new technology, it can be hard to know what to think. Is augmented reality the next big thing in marketing or the latest in a long line of overhyped duds (I’m looking at you Second Life and QR codes)? Well, the answer is probably situated somewhere between the two extremes. While AR is no magic bullet, it may just be a worthy projectile. But first things first,
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