All posts by Hal Bowles, Content Strategist & Copywriter

A Beginner’s Guide to Alexa Skills

Chances are, you use a smart speaker, or you know someone who does. With as many as 53+ million adults owning smart speakers in America, that’s a pretty safe bet. It’s also safe to say that these voice recognition technologies are not just on the rise, they’re here to stay.  And as we all know, when electronic devices become embedded into our daily lives, brands will rush in. Which brings us to the next frontier in customer engagement:  Alexa Skills. Say the magic word Think of Alexa Skills as apps for your smart speaker. But unlike smartphone apps, each skill
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So It’s Time For A New Website… Don’t Forget The Content

The typical business redesigns its website every 2 to 3 years. Assuming your business is typical (in this regard, not others), the time for a major site update is likely approaching. If so, great! Now’s the perfect opportunity to consider one of the most vital and overlooked components of your current (and soon-to-be improved) website – the content. Content? Whoopty do! That’s just the stuff that’s already on the site – just throw it back into the new one, right? That’s a negative, Ghost Rider, the pattern is full. Unless your current content is perfectly communicating, motivating and converting, it’s
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Augmented Reality Empowers Marketers

Is Augmented Reality The Real Deal?

Is this the real life? Is this just fantasy? Caught in a landslide. No escape from reality. Queen was onto something (assuming they were singing about augmented reality). Because when it comes to this amazing new technology, it can be hard to know what to think. Is augmented reality the next big thing in marketing or the latest in a long line of overhyped duds (I’m looking at you Second Life and QR codes)? Well, the answer is probably situated somewhere between the two extremes. While AR is no magic bullet, it may just be a worthy projectile. But first things first,
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