All posts by David Mistofsky, Senior Digital Strategist

How To Make Your Quality Score Soar

Google hasn’t become one of the world’s most valuable brands by accident. It’s their relentless focus on delivering quality search results that continues to set them far apart from their ever-dwindling list of competitors. So when it comes to creating and managing your Google Ads campaign, it should come as no surprise that ad quality matters a great deal. In fact, high quality ads can lead to both increased ad ranking and lower cost-per-clicks. Quality Score: More Than A Number Google is continuously seeking to create a search experience that is relevant for users and profitable for advertisers. One way
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