All posts by David Mistofsky, Senior Digital Strategist

AMP up Your Mobile Loading Speed

We’re constantly flooded with information these days, especially online. And with so many websites available to users, the difference between a second or two of page loading speed can greatly impact conversion and performance. On top of that, mobile usage continues to grow, making page loading speeds on handheld devices more critical than ever. So if the difference between a second or two can set your website apart from the competition (and it can!), and mobile usage is proliferating (and it is!), it’s time you familiarized yourself with AMP. AMP stands for Accelerated Mobile Pages. It’s an open standard backed
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How To Make Your Quality Score Soar

Google hasn’t become one of the world’s most valuable brands by accident. It’s their relentless focus on delivering quality search results that continues to set them far apart from their ever-dwindling list of competitors. So when it comes to creating and managing your Google Ads campaign, it should come as no surprise that ad quality matters a great deal. In fact, high quality ads can lead to both increased ad ranking and lower cost-per-clicks. Quality Score: More Than A Number Google is continuously seeking to create a search experience that is relevant for users and profitable for advertisers. One way
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