Rhythm Takes Celestron to New Heights

Irvine, CA – May 20, 2014

Rhythm – an award-winning integrated digital marketing agency in Irvine, Calif. – recently launched the new Celestron website. Celestron, the world’s premier telescope brand, came to Rhythm seeking a more seamless mobile experience for their customers and prospective customers.

The new Celestron website proves that when it comes to robust e-commerce websites, the sky’s the limit. Even with hundreds of products for purchase and tons of valuable resources, the Celestron website remains fully responsive – delivering a user-friendly experience for visitors on any device. From beginner stargazers to advanced celestial explorers, the website’s clean organization helps visitors quickly identify products for their unique user and comfort levels.

To make search and navigation easier, Rhythm developed the Telescope Finder wizard that asks visitors a series of questions to better identify which telescope is the ideal choice for their needs and budgets. To connect and educate their community of passionate optical explorers, Rhythm designed the Celestron University where people are encouraged to share their adventures with Celestron and find how-to guides and instructional videos based on categories including astronomy, sport optics, microscopes and more.

Finally, a robust, customized CMS was developed that allows the Celestron team to update everything on the site including the primary navigation and search menu.

Celestron Website Requirements and Unique Features:

• Celestron University
• Telescope Finder
• Umbraco CMS platform allows updates to all website content in real time Customized site search using Umbraco Examine
• Integration with Shopatron for purchase order processing

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