Location, Location, Location!

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location. Four Square is one of the more popular mobile apps that allows people to “check-in” to businesses, mingle with friends, make new friends and possibly get some good deals. But before you could say Rich Internet App three times, we have the big guys, Facebook and Google jumping on the bandwagon with their services. Both use the term “Places” as in Facebook Places and Google Places. So
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