Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report. This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone and BlackBerry owners, non-Retrevo users, distributed across gender, age, income and location in the United States. Although a small sample was used for this survey, it showed that single people aren’t only concerned with how smart their date is, but how smart their date’s smartphoneShow Me More
Monthly Archives: January 2010
Last Sunday my parents were leaving after visiting me and my family. They were heading back to Switzerland after a 3 months stay in california due to our 3 month old addition to the family, my proud little baby girl, Kirra. After I read that Switzerland, and the rest of Europe were getting hit by one snow storm after another, and some major airports had to re-route flights, I downloaded the new iPhone Application for SWISS AIRLINES . I figured having this application on my iPhone would make it a lot easier for me to check flights, since we almostShow Me More
The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency. I’m being over-dramatic here but the battle is real and it’s becoming more apparent. Obviously I am going to be biased but don’t trust my opinion on why interactive agencies can outperform traditional. Let’s see what the latest finding are. A recent Forrester survey of 100 global interactive marketers revealed that 46% of these marketers DOShow Me More