Brand Conflicts: When Messaging does not Coincide with Reality

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store. My first reaction; what a blatant copy of the Apple store! The glass, the layout inside, the wandering employees, their version of the Genius Bar, etc. Here is a pic I shot from my iPhone (hehe) from outside the store. My second reaction was wow, they have the audacity to do it
Show Me More