The $100 million advertising campaign for Microsoft’s new search engine Bing tells me that it is something special. According to Microsoft, “Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.”
I bing-ed around the website and found some helpful features:
• Bing xRank chronicles the most popular searches by category, including celebrities, musicians and bloggers
• Bing Translator lets users translate text and web pages
• Bing Travel provides airfare and hotel reservations and predicts the best time to purchase them
• Bing Shopping lets users search from a variety of online merchandise and integrates with Bing Cashback, which offers cash back for certain purchases
This new search engine is clearly seen as competition. See what appears at the top of the page when someone searches for Bing on Yahoo!