Category Archives: Email

Email Personalization & Segmentation

Email Personalization & Segmentation: Tips To Get Started

Email marketing remains to be one of the most cost-effective and powerful tactics when it comes to reaching targeted audiences, inspiring engagement and getting consumers to take action. But brands can no longer just spray and pray. Brands need to apply data to show they understand the needs and interests of consumers and apply that data to customize email content.
Show Me More

Another Reason To Go Digital

Seriously, the USPS is again raising the price of stamps ? Is this the agency’s attempt to offset their losses and try to win back the hearts of the more traditional letter writers? This rate increase is only going to make things worse for the dying enterprise. I still can’t believe we have Saturday delivery. I guess I have to give the good ol’ Pony Express credit for trying to prove their relevancy in a technology-driven world. Don’t get me wrong, I enjoy getting the occasional letter from my elderly family members who are scared to death of the computer,
Show Me More

Please, Will You Primary Me?

By now, many of us with Gmail accounts have gotten used to the new inbox tabs. Personally, it saves me some time filtering between what is really important to read and what can wait. With all the daily deals I have signed up for and all the more promotional emails I get, it was getting hard to sift through it all. Oh Google, thanks to you I feel so better organized and my stress levels reduced…you’re always putting us first, thinking of new updates that will make us need you even more. But, from the professional marketer perspective, Google has
Show Me More

Content Sharing Checklist

So you have spent the time to create valuable, relevant content that your target audiences will go nuts over. Congratulations…the initial production of content can be the most challenging part. It’s kinda like making a commitment to go to the gym. Getting there is the hardest part, but once you’re there you feel a great sense of accomplishment. Now that you have the content, what steps can you take to promote your content? What can you do to share this content with those most interested and generate new leads? There are many things you can do. Here is a checklist
Show Me More