Category Archives: Email

Email Personalization & Segmentation

Email Personalization & Segmentation: Tips To Get Started

Email marketing remains to be one of the most cost-effective and powerful tactics when it comes to reaching targeted audiences, inspiring engagement and getting consumers to take action. But brands can no longer just spray and pray. Brands need to apply data to show they understand the needs and interests of consumers and apply that data to customize email content.
Show Me More

Another Reason To Go Digital

Seriously, the USPS is again raising the price of stamps ? Is this the agency’s attempt to offset their losses and try to win back the hearts of the more traditional letter writers? This rate increase is only going to make things worse for the dying enterprise. I still can’t believe we have Saturday delivery. I guess I have to give the good ol’ Pony Express credit for trying to prove their relevancy in a technology-driven world. Don’t get me wrong, I enjoy getting the occasional letter from my elderly family members who are scared to death of the computer,
Show Me More